It’s nearly Valentine’s Day and we all have love on our minds, right? Well, maybe…
While you may be hitting up the nearest florist shop or chocolatier’s quarters on your way home from work, as a sales manager, you’ll be spending the day like any other – pursuing leads with your team. What if you took this commercialized-holiday-of-love as an opportunity to ask yourselves, “How will I ask our prospects to ‘be mine’?” Following are a few tips from a few Wise (and smooth) Guys.
You can’t exactly woo a woman, or a customer for that matter, unless you are attentive to their needs. Being attentive to a prospect’s needs involves having access to information. With multiple departments – sales, finance, legal, etc. – likely communicating with your prospect, too, attention requires coordination and collaboration.
At SalesWise, we enable teams to be more attentive through our Discover console. Here, we go beyond the CRM and limitations of your per-seat licenses to access customer information. We help sales leaders and their teams to see the real-time status of accounts. We couple your Salesforce CRM data with account-based relationship activities, such as meetings, tasks, email exchanges, documents and more, to allow you to Discover the prospects with the greatest needs and/ or potential.
Now, if only there was a barometer like this for dating, right?
Show Them That You Care.
Knowing who to send your valentine to is one important step. Sharing the right message and/ or delivery channel is also equally important. It’s in these ways that you show your Valentine (or customer) that you really care.
With SalesWise’s proprietary Cross-Application Relationship Data (CARD) platform, you can gain greater visibility into the vital details of the communications that are already taking place across functions within the enterprise. In one simple view of the CARD, you can see up-to-date information to help you more effectively manage your growing sales relationship. Armed with this critical intelligence, you and your team will be able to send messages that will resonate favorably with your target customers.
And, no, a text message is not a valid Valentine’s Day gesture.
Find the Right Timing.
So you have the flowers, the chocolates, and the sentimental card, but when should you deliver the burning question…“will you ‘be mine’?” Most sales professionals have heard that it’s best to make cold calls late in the afternoon or that Thursday is the best day to prospect (The Brevet Group). But we all know every customer is different.
With SalesWise, you can filter your customer data by given time periods to ensure you and your team are not missing out on opportunistic moments. For example:
- Meetings held last month with no follow-up
- Accounts to close this month with no emails or meetings in the last week, etc.
Timing is everything when it comes to sealing the deal. Don’t let another Valentine’s Day pass without exploring the possibilities with SalesWise’s Business Relationship Intelligence. Visit www.saleswise.com/get-started.