Atlanta productivity software firm SalesWise has raised $1.3 million.
SalesWise aggregates business data from online calendars, email, document management, and customer relationship management apps to drive productivity and effectiveness of the sales force. The software helps sales people prepare for customer meetings, follow-up and share data about relationships in a more effective way.
The new capital, which will be invested in sales and marketing, was raised from SalesWise CEO Gregg Freishtat and existing investors, including Atlanta venture firm TechOperators. SalesWise has raised $3.5 million so far.
SalesWise supports productivity suites Google Apps and Microsoft Office 365, and CRM software such as Salesforce.
“We look at and aggregate every document that goes through the mail server, whether it’s Gmail or Exchange,” Freishtat said last year.
SalesWise presents the information via a web dashboard, or mobile device. Calendar appointments, for instance, include information on related documents, email messages and contact information of meeting attendees.
“We blur the lines between what traditionally is in a calendar, what’s in an email, what’s in document management and what’s in CRM,” Freishtat noted. “When I go out of town and I need an associate to cover for me, I’m not forwarding emails and documents — I can share the entire customer card, so the associate has access to all the information that was in four or five back-end authenticated systems.”
SalesWise was launched in 2014 by Freishtat and Jason Parekh. The company, which employs 10, plans to add up to 20 new jobs next year depending on business traction.
SalesWise is targeting the lower mid-market — companies with $20 million-to-$100 million in revenues and 20-to-250 employees.
Urvaksh Karkaria covers Technology.
(This article was originally published in the Atlanta Business Chronicle by Urvaksh Karkaria, Staff Writer of the Atlanta Business Chronicle — http://www.bizjournals.com/atlanta/news/2016/12/27/saleswise-raises-1-3-million.html)