“People are certainly valuable resources, and the information they hold is useful, but far more so if shared with others” – Graham Walter “Information is Power”
Oscar Berg, Digital Strategist and Author, published a great deck about the Democratization of Communication. The deck, available for download below, highlights the opportunities of increasing the visibility of communication — sharing of knowledge.
Traditionally, communication is siloed and fragmented — locked away largely in individual emails, especially in business settings. As Oscar points out, the notion of siloed inboxes gives folks the perception of “safe”. However, this “safe” mentality locks away knowledge and powerful insights.
We are big proponents of Oscar’s message of democratizing communication, and indeed, relationship data across the enterprise. Increasing visibility and accessibility to relationship data enables whole organizations greater productivity and reduced email workload as highlighted in ‘Corporate Email – The Problem You Know You Have‘.